Ask Esther
Welcome to Ask Esther, your destination for expert jewelry insights and guidance from seasoned jeweler Esther Fortunoff‑Greene. Here, Esther shares her deep knowledge of the trade through a variety of engaging video clips — from evolving engagement ring trends and meaningful heirloom redesigns or designing your dream piece to emerging jewelry fashions, gemstone education, and thoughtful gift advice — helping you shop smarter, understand jewelry with confidence, and celebrate life’s moments with pieces you’ll love.
My journey in jewelry began with a deep appreciation for craftsmanship and trust. Esther Fortunoff-Greene shares what inspires her at EFG Designs.
Redesigning a family heirloom requires a common-sense perspective. Learn what factors to weigh before starting your project. Book a consultation.
Navigating the value of gold requires trust and integrity. Esther discusses what professionals should look for in fine gold jewelry.
Pearl strands are a foundational treasure. Esther shares how to identify quality that is chic, elegant, and enduring. View our collection.
Trust and integrity are essential when parting with meaningful pieces. Esther provides a common-sense perspective on the evaluation process. Inquire about seling your jewelry.
Evaluating quality requires both technical knowledge and common sense. Watch as Esther assesses a piece for its craftsmanship and lasting value.
Custom design is a journey of collaboration and care. Esther shares how EFG Designs brings your unique vision to life with sophisticated artistry. Learn more.
Esther reminisces how jewelry can play a meaningful part in the "something borrowed" aspect of a wedding, by bringing joy and connecting generations.
Esther describes how engagement ring trends have evolved over time, highlighting the shifts in styles, preferences, and popular designs across different eras.
Esther discusses how certain jewelry trends—like styles that were popular in past decades—are coming back into fashion today and highlights examples of pieces that reflect these resurging trends.
Esther advises on jewelry gifts for teachers, on choosing perfect gift-worthy pieces that teachers will love and wear with ease.
Esther explains why the diamonds featured in her jewelry aren’t cheap chips but real, full-cut stones, making it a compelling showcase of craftsmanship and value.
Esther explains how sapphires come in shades other than blue, which can make for a perfect alternative gift to add to the collection.
Esther describes the emotional process of repurposing a grandmother’s engagement ring into a contemporary piece that can be worn and cherished every day.
