Ask Esther
Welcome to Ask Esther, your destination for expert jewelry insights and guidance from seasoned jeweler Esther Fortunoff‑Greene. Here, Esther shares her deep knowledge of the trade through a variety of engaging video clips — from evolving engagement ring trends and meaningful heirloom redesigns or designing your dream piece to emerging jewelry fashions, gemstone education, and thoughtful gift advice — helping you shop smarter, understand jewelry with confidence, and celebrate life’s moments with pieces you’ll love.
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About EstherBuying & SellingConsultingCustom DesignGift IdeasGift ideasJewelry RedesignPearls & GemstonesQuality & CraftsmanshipRewelry RedesignTrends & FashionWeddings & Occasions
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Trends & Fashion
Returning Jewelry Trends
Esther discusses how certain jewelry trends from past decades are coming back into fashion today and highlights examples of pieces that reflect these resurging trends.
See our Chunky Style collection
Trends & Fashion
Engagement Ring Styles & Trends Through the Years
Esther describes how engagement ring trends have evolved over time, highlighting the shifts in styles, preferences, and popular designs across different eras.
View our Engagment Rings collection
Jewelry Redesign
Repurposing Grandmother's Engagement Ring
Esther describes the emotional process of repurposing a grandmother's engagement ring into a contemporary piece that can be worn and cherished every day.
Learn about redesigning a piece of jelwery
Pearls & Gemstones
Sapphires Beyond Blue: Color Variety
Esther explains how sapphires come in shades other than blue, which can make for a perfect alternative gift to add to the collection.
View our Sapphire collection
Quality & Craftsmanship
Real Diamonds, Real Craftsmanship: Myth about Diamond "Chips"
Esther explains why the diamonds featured in her jewelry aren't cheap chips but real, full-cut stones.
See our Diamond Favorites collection
Gift Ideas
Jewelry Gifts for Teachers
Esther advises on jewelry gifts for teachers, on choosing perfect gift-worthy pieces that teachers will love and wear with ease.
View our Minimal Chic collection
Weddings & Occasions
Something Borrowed: Jewelry at Weddings
Esther reminisces how jewelry can play a meaningful part in the "something borrowed" aspect of a wedding, by bringing joy and connecting generations.
See our Wedding Day jewelry collection
Custom Design
Bespoke Exellence: Designing Your Custom Jewerly at EFG Designs
Custom design is a journey of collaboration and care. Esther shares how EFG Designs brings your unique vision to life with sophisticated artistry.
Learn more about Custom Jewelry Design
Quality & Craftsmanship
How We Evaluate Fine Jewelry Quality: The Expert Eye
Evaluating quality requires both technical knowledge and common sense. Watch as Esther assesses a piece for its craftsmanship and lasting value.
What to do with jewelry you no longer wear?
Buying & Selling
Selling Your Jewelry
Trust and integrity are essential when parting with meaningful pieces. Esther provides a common-sense perspective on the evaluation process.
Inquire about selling your jewelry
Pearls & Gemstones
The Sophisticated Pearl: Assessing Luster and Quality
Pearl strands are a foundational treasure. Esther shares how to identify quality that is chic, elegant, and enduring.
View our collection of Pearl Jewelry
Buying & Selling, Pearls & Gemstones
Understanding the Value of Gold: A Common-Sense Perspective
Navigating the value of gold requires trust and integrity. Esther discusses what professionals should look for in fine gold jewelry.
View our Gold Jewery collection
Jewelry Redesign
Redesigning a Family Heirloom: A Thoughtful Approach to Jewelry Redesign
Redesigning a family heirloom requires a common-sense perspective. Learn what factors to weigh before starting your project.
Book a Jewelry Redesign Consultation
About Esther
Esther's Journey in Jewelry: Finding Beauty and Purpose
My journey in jewelry began with a deep appreciation for craftsmanship and trust. Esther Fortunoff-Greene shares what inspires her at EFG Designs.
Learn more about Esther Fortunoff-Greene
Custom Design
Custom Designing a Special Anniversary Band
Esther enjoyed helping a couple design a much cherished diamond band for their special wedding anniversary.
Learn about custom design services
Rewelry Redesign
Family Legacy: Turning a Tennis Bracelet into Necklaces
Esther talks about her work helping people repurpose meaningful family jewelry into modern pieces they’ll actually wear.
Learn about redesigning unworn pieces
About Esther
Esther's Thoughts for Women's History Month
Esther reminisces about working in her family business with various generations of female professionals to serve their female customers.
See Esther's Story
Consulting
Helping You Evaluate Your Jewelry Wardrobe
Esther loves talking to you about your jewelry and helping you get the best use of it.
Learn about my jewelry consulting services
About Esther
Advice for Women In Male-Dominated Industries
Esther shares some advice for women who are looking to enter heavily male-dominated industries.
Learn more about Esther
Pearls & Gemstones
Celebrating World Diamond Day
Esther celebrates natural diamonds and their symbolism of ever-lasting love and commitment.
View our Diamond Favorites collection
Gift Ideas
Gifts For The Woman Who Says She Doesn't Need Anything
Esther gives advice on selecting jewelry gifts for women who say they don't need anything.
Vieww our Petite Earrings & Studs collection
Gift ideas
Jewelry Gifts That She'll Wear Every Day
Esther shares tips for a jewelry gift that she will wear every day.
View our Diamond Bands collection
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